This Point of Purchase Freestanding rack displays 27 bottles with the VintageView label forward design. Utilize the space on the end of your Island Display Rack. Capture the eyes and attention of your customers in key locations such as high-traffic walkways or checkout lanes. The Point-of-Purchase puts your featured or sale bottles on display.
The brushed nickel racks are given their finish by a process of being brushed, then nickel-plated, and then coated with a clear, semi-gloss lacquer. This process creates an appearance similar to brushed stainless steel. This is the ideal wine rack for highlighting featured bottles in strategic locations such as checkout lanes or high-traffic walkways. Our label-forward design helps showoff the right bottles at the right time, increasing additional sales in retail environments and keeping the wine list front of mind in restaurants.
Though the VintageView® racks look fairly simple at first glance, there are numerous angles and material specifications that must be met in order to insure the proper support of valuable wine collections. All VintageView® racks are built to exact specifications with the final product going through a multi-point quality control program before any rack is approved and packaged by the factory. Despite building thousands of racks in each production run, our quality control program has never been compromised and Wine Master Cellars® is the first to replace any products that don't meet our exacting requirements. Our goal is 100% customer satisfaction with all VintageView® racks. All VintageView® racks carry a limited lifetime warranty.
VintageView® racks are built from the finest A500 and A1018 cold-rolled steel and welded to safely support the wine bottles. Our sourcing staff insures that materials are perfect and that welds are exact, with little or no possibility of weld failure. Our satin black racks are finished with a powder coat and our Platinum Series are brushed, nickel plated and sprayed with a clear coat for a finish resembling a brushed stainless steel. VintageView® racks come in 36 different configurations ranging from simple wall strips to free-standing island point-of-purchase displays. Your wine collection is as important to us as it is to you and we take exceptional pride in the fact that you entrust the VintageView® rack to your wine storage / display needs.